Area Rug Cleaning

When clean really matters, it matters how clean happens.

Area Rug CleaningWhen clean really matters, it matters how clean happens. This is especially true of area rugs. Area Rugs are NOT carpet. Clean As Can Be Services, LLC is the only company in north central Wisconsin offering a shop based, 11 step cleaning process for fine decorative and investment grade rugs.

Here is your introduction to the special world of area rug cleaning. First I describe our 11 Steps to Gorgeous Rugs. Then I answer frequent questions. We look forward to meeting you and your rugs.

Clean As Can Be Services 11 Steps to Gorgeous Rugs

1. Examination including dye stability test, documentation, and cleaning cost estimate.

2. Thorough dusting on dusting racks or a dry clean floor.

3. Dye stabilization if needed to halt color loss and bleeding.

4. Urine decontamination if needed to get rid of spots and discourage Fido from visiting the rug again.

5. Spot treatment.

6. Cleaning by the most appropriate method; from low moisture to full rug bath washing.

7. Rinse and acid rinse if necessary.

8. Final extraction.

9. Separate and specific Fringe Cleaning and Grooming.

10. Drying flat or hung in our heat and humidity controlled drying room.

11. Final vacuum and groom.

Frequently Asked Questions

Q. Why can't I just have my carpet cleaner extract my rugs in my home and dry them over a deck railing or on a garage floor?

A. Have a look at our 11 step cleaning process. Each step is there because of the unique qualities of area rugs. While some carpet remnants are cut, bound and used as area rugs, investment and fine d€cor area rugs are not just a pretty piece of carpet. For instance, did you know that a hand knotted 9 X 12 wool rug with full through cotton warp and weft may take over 3,000 labor hours to create?

Q. Are you insured for this kind of work?

A. Yes and No. It€s complicated. We are insured for transport, theft, fire and structural water damage while your rugs are in our care. However, no standard insurance coverage is currently available for workmanship when it comes to rug cleaning. In the rug cleaning world, when damage happens during the cleaning process and a claim is made to an insurance company, that claim may be honored and paid. However, as often as not, the insurance sites poor workmanship as the cause and refuses to pay out on the claim. Rug cleaners should, and we do, minimize the chance of this situation. We carefully document, including photos, the care for every rug that comes through our rug plant. By standardizing the care process while making allowance for the unique quality inherent in every rug, we minimize risk and maximize potential for payout on a claim should damage happen while rugs are in our care.

And to be completely honest, all rug cleaners eventually buy a rug from a customer. It€s rare, but it happens. That is one reason we are careful in what area rugs we agree to clean. We would rather pass on a job that involves too much risk - think contemporary custom, exquisitely fragile antique, experimental and artisan rugs - than buy your heirloom or art work.

No carpet cleaner can offer this level of care on your garage floor or back deck. And without documentation, it€s your word against theirs when your rug comes back inside faded from sun damage, too much heat, too alkaline cleaning solution, with released backing material, or mottled colors due to dye migration, or shredded fringe, or when a permanently dyed pattern appears your wood deck.

Q. What does it cost to have area rugs cleaned?

A. Our Small Batch Process starts at $2.50 per square foot. These prices are within the national range for rug cleaning plants that provide our small batch, hands on, level of care.

Q. Do you provide pickup and delivery?

A. Yes.

Q. How much is pickup and delivery?

A. That depends on the distance from the shop, are two people needed (big rugs), total value of the invoice and whether we are running a special on pickup and delivery. You get it. Ashland will cost more than Arbor Vitae. Wausau will cost more than Woodruff.

Q. Can I drop off and pickup my own rugs?

A. Yes, by appointment.

Q. How experienced are you in rug cleaning?

A. We started taking rugs seriously within the last couple years.

I am now bringing specific attention and resources to this part of the business. In the next two years you will watch the development of a unique brand that focuses specifically on rugs. No longer will Northwoods residents, seasonal or full time, have to take their rugs to Chicago or Minneapolis or Milwaukee or Where Ever. Enough for now. I prefer to not let the cat out of the bag.

To date, I have not had to buy a customer's rug and we have not been called for rework of area rugs.

Q. How long will I be without my rugs?

A. During our busy season, early May through October, all of our quality services are scheduled at least two weeks out, and we will need to have your rugs for a week. So, if you want your area rugs looking their best for that special occasion, it€s best to schedule today. You can always keep your rugs rolled and stored (never fully wrapped in plastic) until guests knock on the door.

Q. Do you identify rug origins and time period of fabrication?

A. A wool rug from India can be cleaned just like a wool rug from Pakistan or China. Regional nuances in construction and dying process can be identified during examination and adjusted for in the cleaning process.

Q. Do you provide rug value appraisal.

A. We ask the owner to place a dollar value on each rug. At the same time, even less than investment grade rugs can be priceless. Family heirlooms and d€cor center pieces can become priceless. Literally, they are irreplaceable regardless of quality. That is why some customers will pay hundreds annually clean a rug that was purchased for a couple thousand. However, as part of the examination process we will need you to declare an actual dollar value for each piece.

Q. Isn't it best to have rugs cleaned in a third generation rug retail and cleaning family?

A. Rug culture is a little like cheese, rose, chocolate or wine culture. Knowledge of deep ties to family traditions in other countries, and maybe even knowing overseas rug families, helps owners connect to the culture of rugs. The culture, the story of any rug or rug collection, becomes part of the value of owning the rug.

However, when it comes to cleaning rugs, the care of the rug is more important than the culture of the rug. Many families with roots in rug loving countries like Pakistan, always have and always will treat each rug as an individual in the cleaning process. They run family owned and operated smaller rug plants that clean, at most, a few dozen rugs a week. They love rugs and it happens to be a business. Smaller, first generation, rug cleaning plants, whether born and bred in the USA or oversees, fit in this category.

Some rug cleaning plants, cleaning 100 to 300 rugs per week, keep a specialist on hand. The job of this specialist is to catch the unusual rug and treat it properly. All other rugs go through a mass cleaning process that works pretty well for most rugs. The owner of these rug plants love rugs, and they love their thriving business.

Finally, mega rug plants, cleaning over 300 rugs per week and usually found in major metropolitan areas, employ a 90/80/1 percent principal. Ninety percent of rugs will be cleaned 80 percent as well as they can be using one standard process. The rest may get cleaned better or worse or even get damaged. Appearance short cuts (tassel whitening) are common. With rug cleaning plants this size, buying damaged rugs from customers is part of the business financial plan. (Sometimes these rug plants then repair their mistakes and resell the item.) They love their thriving business and rugs that are pretty clean are their product.

Q. What kind of tools do you use?

A. In regards to quality outcomes, it doesn€t matter. Lisa Wagner is a national name in the rug cleaning world. She trained us personally. She got her start in rug cleaning with a slopped concrete driveway, a hose, proper solutions and hand brushes. She is well beyond that now, working as much as a consultant as a rug cleaner. However, she continues to advocate and use personal, hands on, low tech methods. She uses and advised high tech tools that enhance volume of production, but only when the quality of care inherent in low tech methods is not compromised.

Currently, Clean As Can Be Services, LLC uses a wide variety of methods, broadly described as low moisture to full bath and flush extraction of area rugs. We will make an in-plant determination of the method best suited to each rug. We deliver using quality rug cleaning tools. We hang or dry flat all rugs in a heat and humidity controlled drying room. If they are sun safe (rug cleaner lingo) we may dry them outside on sunny days.

Q. Do you offer rug repair.

A. Yes, by tapping into some of the best rug repair people in the country. This means we ship out your rug, requiring a longer keep time, and a higher price. Most repairs can be estimated with photos. However, your rug will experience the best possible rug repairs available.

Q. How often should I get my rugs cleaned?

A. At least every two years.


If you have read even part of this information packed page, then your rugs are important to you. And they are important to us. I know how hard it is to find contractors you know, like and trust. That is why I am always available to answer your questions by email, on the phone or in person. Some people spot the quality in my company right away, or they trust the referral of a friend, and basically say, "Just get me on the calendar." For others, it takes a little more time.

Whatever it takes, I would like to add you as a loyal customer.

Call me today so your rugs are well cared for and have a look at our other popular services.

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Bio-based Carpet Cleaning Solutions

All of our low moisture solutions are safe for children and pets. We use natural bio-based cleaning solutions which provides the same great cleaning with the least possible chance of chemical irritation or allergic reaction.

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